Originally published on The Whiteboard, Triad Advertising Want to hear a secret? SEO is dead. Ditto social media, infographics, contests and surveys. I hear you cheering. Hurrah! Best news since the arrival of the new iPhone. No more crafting the … Continue reading
Originally published on The Whiteboard, Triad Advertising Thanks to the generosity of a fabulous friend, I danced Saturday night away at the Bruce Springsteen concert at Gilette Stadium in Foxboro, Mass. A rocking, rambunctious girls night out might not be … Continue reading
Originally Published on The Whiteboard, Triad Advertising It’s Friday morning. Maybe you are sinking hoops using the Nerf backboard you put up years ago. Maybe you are kicking around your office, thinking about weekend plans, football training camp and… Facebook. … Continue reading
Originally published on The Whiteboard, Triad Advertising Recently, The Center for Marketing Research at the University of Massachusetts at Dartmouth released statistics showing a big decline in blogging by Inc. 500 companies. In 2010, fifty percent of the Inc. 500 … Continue reading
Originally published on The Whiteboard, Triad Advertising You sit down at your desk, fire up your computer and check your Facebook page. You notice that someone posted a critical review of your product or company. You are shocked, angry and … Continue reading
It's no secret. I'm not a huge fan of winter. I hate slugging through the snow. I hate being cold. I hate winds that burn my face walking up the street and slipping on the ice. I don't ski, I … Continue reading
Pretty disingenuous and self-congratulatory for the first five minutes, no? Would he really have all those readers if he couldn’t capitalize on big university’s brand? Could he have grown that type of fan-base from scratch? Should those of us without … Continue reading
It’s easy being in a bubble. It’s fun chatting about the subject you love with other admirers. Social media and communications folks are famous for this. We read each other’s blogs, we buy each other’s e-books, we retweet each other’s … Continue reading
Moms always say if you don’t have anything nice to say, don’t say it at all. This truism came to me a few weeks ago during an interesting online conversation with a colleague. I criticized a brand in the social … Continue reading
Yesterday, I was privileged enough to attend – and speak at – the Inbound Marketing Summit. I was in the presence of oodles of A-list presenters. Social media and inbound marketing rock stars. There was lots to learn. Most speakers … Continue reading